Tokita Mayuko is a fabric otaku who was also majored in textile technology in college. She and her friend Kouno Yuri moved to Tokyo and each of them finally found a job in Ginza. Mayuko dream is to develop new kinds of fabric, but due to a misunderstanding, she ends up working in a handmade luxury lingerie atelier called Emotion. Her boss Nanjo Mayumi, an icon in the Japanese lingerie industry, deems her tacky and not beautiful enough for the company image, forcing her to change. Mayuko resists the change at first, however, she slowly starts to fall in love with her job and the brand.